Stop competing and start creating!
A marketing guide by Jim Connolly
Right now, I am going to give you one of the secrets behind the world’s most successful businesses.  If you take this information on board and use it correctly, you can boost your turnover and profits massively and VERY quickly! It's from the jimconnolly.com newsletter.

Your future clients
As you sit there reading this marketing guide, most of your FUTURE clients are giving their business to your various competitors.  That’s right, the people you have been; writing to, emailing, calling and advertising to, already have ‘someone or something’ in place, instead of using YOUR
services.

Your challenge
You need to motivate these people to ‘switch’ from their current provider - to YOU!  The reason this is such a challenge, is that most people really don’t like the idea of ‘change’.  Psychologists call this ‘the homeostatic impulse’. 

No matter how easy it is to switch from one provider to another, it’s still more hassle than doing nothing and just staying where you are.

So, winning your future clients away from the competition is all about marketing – right?

No!

It’s about marketing something THAT’S BETTER than they already have!

Before you market anything to anyone, you must FIRST make sure that it is SIGNIFICANTLY better than what they already receive from their current provider!  People will not become a client of yours just because you ask them, no matter how good your marketing is!

There has to be a good reason for them to switch
Otherwise, the homeostatic impulse kicks in and they stay where they are.  The better the reasons for using your services are, the more business you will win.

Let me explain
Would YOU go through the hassle of changing from your current Phone Company to another; just because a competitor wrote to you with a similar offer to what you already have?

Of course not!

Would you risk switching from your current Accountant to another; just because one of their competitors kept sending you marketing letters?

Of course not!

Stop competing and start creating
Most businesses don’t focus enough on creativity.  Instead of creatively making their services uniquely valuable for their clients and future clients, they just look for different ways to sell a service that’s ‘pretty-much the same’ as their competitors are offering! 

The majority of businesses find that no matter how hard they try or how much money they spend on marketing, they simply spin their wheels.  They win some clients, lose some clients and end making little progress.  And all because there’s no compelling reason for people to give them their business.

For example
One of the people in my 12-Month Marketing Program is a Trainer, who came to me because he wanted to win more high-quality business.  We started achieving stunning results almost immediately.  After our very first marketing session he told me;

“Jim, within an hour of working with you, I suddenly
understood why it had always been so hard for me to win
new clients.  I had wasted years, marketing a training
service that was just too similar to what companies already
had! 

I looked just like every other training company out
there.  There was no REAL REASON for someone to use
me, as opposed to any other experienced Trainer.”

As soon as we developed something uniquely valuable about his training services and marketed it correctly, his sales went through THE ROOF!  This is because people can now immediately see a valuable reason to use him, as opposed to one of his competitors.  His competitors don't stand a chance!

A uniquely valuable service, marketed professionally is totally unstoppable!

So….
Just like the Trainer I mentioned a moment ago, you too should set some time aside to research just what your competitors are offering.  Next, make sure that what YOU offer is measurably better and of greater value.  Then make sure you market your services correctly!



To your success,


Jim Connolly
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