One of the most valuable business tips, isn’t.
That’s to say, the tip doesn’t appear to be business related at all. It has nothing to do with customer service, marketing, cash flow, logistics or any key business activity.
Yet it has everything to do with your business.
Ideas and actions
A business is always a reflection of the ideas and actions of the person (or people) directing that business. The quality of your ideas and your commitment to take action are everything. And these are directly linked to how you feel mentally and physically.
An average diet, coupled with too little exercise, leaves you operating way below your potential. It leaves you with foggy thinking and a lack of energy. People tend to confuse this with low self-motivation. They’re often wrong.
Most business owners are motivated people, but it’s hard to keep pushing forward when you lack clarity and energy.
A healthy diet and regular exercise is the answer. Avoid foods that are processed, foods that are high in bad fat and foods that are high in sugar. And walk. Walk daily for 30 minutes. That’s every day. Yes, even when it’s raining. The key is to move your body regularly.
Obviously, before you do anything, speak with a medical professional. They’ll be able to put you on the right track, based on your current health and fitness levels.
Seems the latest trend for gurus, is to be profane.
I’ve noticed it mostly from social-media-famous experts, who come from privileged backgrounds. It feels like an effort to make themselves more street or more relevant.
Sure, the first time you say ‘fuck’ in your book / blog / podcast, people notice it. After a while though, it ceases to work. The effectiveness wears off. People get snow-blind.
If cussing is currently your shtick, you may want to work on your plan B. Because there’s no deficit of cussing experts, speakers, podcasters or bloggers.
There’s a HUGE shortage of people willing to lead. There’s a vast deficit of people prepared to create ideas worth sharing. These are more profitable areas to invest your time and energy.
Facebook has almost 1.8 billion users. Then there’s Linkedin with around 470 million users. A huge subset of these folks spend much of their time curating [sharing] what others have said. Articles, quotes from famous people, blog posts, photos, videos, etc. That subset has to be close to 95%, when it comes to business users.
Curation is easy. And worthless
It’s literally a brainless function, because it can be done on autopilot. All you need is some freely-available software and BOOM… you can pump out what other people have to say. It’s easy. There’s no work required. No creativity needed. And that’s why we’re bombarded with it.
Because millions and millions of people curate, it’s of zero value. It has no value to the curator or the poor bastards who connect with them online. They’ve already seen what the curator’s sharing. It’s telling them nothing new. So, if the curator is a businessperson, fooled into using curation by some social media guru, it’s making the business owner and their business anonymous. Invisible. Boring.
We have an opportunity to share what we think with the world, which past generations couldn’t have imagined. Don’t blow it, by using your social platforms for retweets, automation and quotes.
Yes. By sharing what others have to say, rather than what you have to say, you send 2 extremely negative messages to whoever sees your content:
- You have nothing to say.
- Alternatively, you do have something to say, but lack the courage to say what you think.
Both of those messages are extremely toxic.
My message here is simple: Use your voice to connect. Tell us what you think. Don’t make a noise. Make a difference.
There are bloggers I have seen online over the past 5 years or more, yet I know nothing about them.
Sure, I know they retweet social media gurus and a-list bloggers. I know they write the same me too blog posts, agreeing with whatever the popular opinion is on a topic. But I know nothing about them.
I have no idea what they think.
What they stand for.
What they are excited about.
What their story is.
This got me thinking
Unlike previous generations, we leave an easy to follow stream of activity behind us online. Our kids or grand kids will be able to see if we stood for anything. They will see of we were ditto heads or if we had the courage to express ourselves. They will see if we were leaders or if we were sheep.
Maybe that’s something to think about, the next time you feel compelled to share your guru’s latest thoughts… rather than your own.