Over on my content marketing blog, I have a core piece of advice, which is elementary to successful online marketing. It is simply this: Don’t sell to people – Enlighten them! People really dislike being sold to. However, they love to gain useful, valuable knowledge. That’s why on the Discovery Channel, people make coffee during…
I’m eagerly watching the development of 4 premium content sites, which have launched this year. Each is claiming to offer something of massively greater value than their regular free content. As Seth Godin said recently, people WILL pay a premium for content, but only if it’s not already freely available elsewhere to the same standard. …
Bob retweeted you earlier. Wasn’t that nice of him? So, you decide to retweet a link to Bob’s blog in return, which all your followers can see. Wasn’t that nice of you? It turns out that Bob’s blog post is ill-informed trash. You just retweeted information, which is toxic for anyone who does what his…
I installed woopra on one of my sites yesterday and went to youtube, to see if there were any video tutorials. I found one, which was made by an affiliate marketer. He started off by saying; “The most important thing an affiliate marketer needs is good tracking software.” Actually, no Einstein! The traffic is more…
I spoke with a business advisor earlier today. He was sharing how frustrated he was with one of his clients. He spent a lot of time with her last July, going through the areas of her business where she desperately needed to improve things. He designed a step-by-step guide on what to do, in order…
The problem with using words like last chance, when companies promote something, is that it can only be used once, per offer. If you tell people that this is their last chance to buy your widgets at a special price, as a way to shift some inventory, and it only shifts 50% of your stock,…
An accountant friend of mine is a regular visitor to a UK based business forum. He tells me that often, when a person posts an accountancy related question, a number of accountants will start sending that person messages, quoting their fees. That’s totally lacking in class and makes them look like desperate fools. Occasionally, I…
How many links do you think you get, when someone links to your site from their blogroll (or the links section of their blog)? The answer might surprise you! When you link to someone from your blogroll, their site gets 2 links for every post and page on your blog. So, if your blog has…
