I screwed up. Not her!

I was contacted by someone last week, who said she wanted to know more about working with me. I could tell after 15 minutes of speaking with her, that she was just trying to score some free marketing advice. I gave her some ideas, then politely ended the call.

After the call finished, I felt frustrated with her for being so selfish. I was annoyed with her for wasting my time. And I was wrong!

It was my free choice to speak with her. She couldn’t have wasted my time, without my active consent. Had I been a little more careful, I’d have known she was a time waster before speaking with her. All the clues were there. But I dropped my guard. And I paid the price.

Here’s why I’m sharing this with you

Ultimately, we all choose where we surrender our time, attention and energy. It’s our decision.

Whenever something like this happens, I’ve found that the best thing to do is:

  1. Quickly accept responsibility.
  2. Look for the lesson and learn from it.

This approach means that my time waster wasn’t a time waster. She taught me a lesson and also gave me something to share with you. That’s not a bad return, for a 15 minute investment.

How to have massively more energy and focus

One of the most valuable business tips, isn’t.

That’s to say, the tip doesn’t appear to be business related at all. It has nothing to do with customer service, marketing, cash flow, logistics or any key business activity.

Yet it has everything to do with your business.

Ideas and actions

A business is always a reflection of the ideas and actions of the person (or people) directing that business. The quality of your ideas and your commitment to take action are everything. And these are directly linked to how you feel mentally and physically.

An average diet, coupled with too little exercise, leaves you operating way below your potential. It leaves you with foggy thinking and a lack of energy. People tend to confuse this with low self-motivation. They’re often wrong.

Most business owners are motivated people, but it’s hard to keep pushing forward when you lack clarity and energy.

A healthy diet and regular exercise is the answer. Avoid foods that are processed, foods that are high in bad fat and foods that are high in sugar. And walk. Walk daily for 30 minutes. That’s every day. Yes, even when it’s raining. The key is to move your body regularly.

Obviously, before you do anything, speak with a medical professional. They’ll be able to put you on the right track, based on your current health and fitness levels.

What’s your ‘effin plan B?

Seems the latest trend for gurus, is to be profane.

I’ve noticed it mostly from social-media-famous experts, who come from privileged backgrounds. It feels like an effort to make themselves more street or more relevant.

Sure, the first time you say ‘fuck’ in your book / blog / podcast, people notice it. After a while though, it ceases to work. The effectiveness wears off. People get snow-blind.

If cussing is currently your shtick, you may want to work on your plan B. Because there’s no deficit of cussing experts, speakers, podcasters or bloggers.

There’s a HUGE shortage of people willing to lead. There’s a vast deficit of people prepared to create ideas worth sharing. These are more profitable areas to invest your time and energy.

We don’t need more curators

Facebook has almost 1.8 billion users. Then there’s Linkedin with around 470 million users. A huge subset of these folks spend much of their time curating [sharing] what others have said. Articles, quotes from famous people, blog posts, photos, videos, etc. That subset has to be close to 95%, when it comes to business users.

Curation is easy. And worthless

It’s literally a brainless function, because it can be done on autopilot. All you need is some freely-available software and BOOM… you can pump out what other people have to say. It’s easy. There’s no work required. No creativity needed. And that’s why we’re bombarded with it.

Because millions and millions of people curate, it’s of zero value. It has no value to the curator or the poor bastards who connect with them online. They’ve already seen what the curator’s sharing. It’s telling them nothing new. So, if the curator is a businessperson, fooled into using curation by some social media guru, it’s making the business owner and their business anonymous. Invisible. Boring.

We have an opportunity to share what we think with the world, which past generations couldn’t have imagined. Don’t blow it, by using your social platforms for retweets, automation and quotes.

Blow it?

Yes. By sharing what others have to say, rather than what you have to say, you send 2 extremely negative messages to whoever sees your content:

  1. You have nothing to say.
  2. Alternatively, you do have something to say, but lack the courage to say what you think.

Both of those messages are extremely toxic.

My message here is simple: Use your voice to connect. Tell us what you think. Don’t make a noise. Make a difference.

When the trolls come knocking

I listened to an interview recently, where Grammy Award winner Toni Tennille, talked about the nasty things some people say about her online. She went on to say that she didn’t pay attention to them.

The thing about trolls

One of the challenges with the Internet, is that people can hide behind a keyboard and write semi-anonymous abuse about others. As soon as you become visible, you become a potential target. If your visibility is related to being successful, you may as well paint a big target on you and wait for the trolls to arrive.

There are a few ways to deal with it.

  • You can try and hide from it like Seth Godin. He stopped people being able to comment on his blog and refuses to connect with people on social networks. He can now write fearlessly – knowing no one can question him in front of his audience.
  • If you are not scared of it, but find it demotivating, you can do like Toni Tennille and not read it.

Or you can learn to see it for what it is and give it the attention it deserves… which is very, very little!

iPad and Surface Pro onscreen keyboard smackdown

iPad and Surface Pro onscreen keyboard

I’ve recently been looking for the best mobile productivity device, for working on-the-go. I’ve now written about the Microsoft Surface Pro with the Pro 4 Type Cover and the iPad Air 2, with the Logitech Tablet Keyboard for iPad.

However, both of these devices provide an alternative to hardware keyboards. That’s right, they both offer onscreen keyboards. So, I thought I’d see what the writing experience was like with these 2 devices. Specifically, I wanted to see how easy it would be to type a 500 word article, without a hardware keyboard.

Here’s what I found.

The iPad Air 2 onscreen keyboard

As a pretty fast touch typer, who writes all day every day, I was worried that the small screen size on the Air 2 would make typing really tricky. The onscreen keyboard is far narrower than a regular keyboard. My fingers are trained to expect keys to be a certain distance apart. That was clearly not going to be possible with this device.

I soon discovered that although the Air’s onscreen keyboard is very narrow, everything has been designed to make typing as easy as possible. I found that the keyboard, which was initially designed for the iPhone, where people input with 1 or 2 fingers, is a breeze to use with 10 digits.

One of the major benefits is the exceptionally useful predictive typing feature. Apple has been refining this for years. After typing a few letters, the 3 words that most closely match what you are typing, appear on the screen. With a quick glance at the 3 options, you’re able to find the right word and select it with a click. However, that’s not all. The iOS predictive text feature also guesses what word you’re most likely to type next. This often allows me to type 2 words in a row, with just 2 clicks… without spelling errors or typos.

It’s not perfect though. For some reason, when I type “i” with a space before and after it, it remains lower case. I have to use the shift key to get an “I”. This should happen by default, as soon as you tap the space bar. Another niggle is that some commonly used characters are hard to find. For example, accessing the %, + and – characters requires scrolling through 2 additional screens.

Overall, I was able to get my 500 words written with relative ease and with very little real frustration. And pretty quickly too.

The Surface Pro 3 onscreen keyboard

Whilst I was initially concerned that the iPad Air 2 would be too narrow, I assumed the Surface Pro’s wide screen would make onscreen typing a relative breeze. It wasn’t. In fact, the devices offered almost polar opposite writing experiences.

The Surface’s Windows 10 onscreen keyboard is considerably wider. This made it easy to type on and I found my typing to be more accurate too. And those hard to access characters on the iPad Air 2 were easy to find. This should have been a home-run for the Surface, however, the Surface’s Windows 10 onscreen keyboard is not as intuitive as its iOS counterpart.

Finding the correct keys was easier on the Windows 10 onscreen keyboard, however, the predictive text was less accurate. Also, unlike iOS, which gives you 3 predictive options, the Windows 10 onscreen keyboard offers you up to 8 choices. It places what it thinks are the closest matches on the left, with match quality dropping as you read across. You’d think that more choice would lead to a better experience. What actually happens, is that you find yourself presented with too many alternatives. This slows you down. Whereas the iOS predictive text made things easier, on Windows 10 it became a distraction. I found myself hardly using it by the end of the article.

Here’s the winner and why it doesn’t really matter

The iPad’s iOS onscreen keyboard was a clear winner for me. It’s easily good enough for articles up to around 750 / 1000 words. Personally, that covers around 99% of my work flow.

However, it doesn’t matter.

The thing is, the iPad needs a great onscreen keyboard, but the Surface doesn’t.

The vast majority of iPad users, excluding the iPad Pro, don’t buy a hardware keyboard. So they need an excellent onscreen keyboard. The opposite is true of the Surface Pro. That’s because unlike the iPad, almost everyone who buys a Surface device will use a hardware keyboard. Microsoft sell a Surface Pro 4 Type Cover, which doubles as a keyboard / track pad and screen cover. It’s extremely good. To put that into context, it offers a far better writing experience than most laptops. Unlike the iPad, Surface devices also have a USB port, so any USB keyboard can be used on them.

As you’d expect, neither device offers a good enough writing experience, to replace a hardware keyboard. That said, it’s good to know that if you find yourself without a keyboard and you need to get some work done, you can.

Oh, and in case you were wondering… I wrote this on my iPad, using the Logitech Tablet Keyboard for iPad.

Logitech Wireless Keyboard for iPad Review

logitech keyboard ipad review, review,

As readers of my marketing blog will know, I have recently been focusing on the best tools for blogging on-the-go. By on-the-go, I’m referring to blogging outdoors, often without anywhere to plug a device in.

Thus far, I’ve used a Microsoft Surface Pro 3 with the excellent Pro 4 Type Cover and an iPad Air 2, with the Apple wireless keyboard. Today, I’m looking at the Logitech Tablet Keyboard For iPad. I’ve sent the past 2 days putting it through its paces and here are my thoughts.


The Logitech Tablet Keyboard For iPad was launched in 2011 and the design hasn’t changed. That said, it didn’t need to. It still looks fresh and while I am not keen on the light blue accent colours, the overall appearance is stylish and, dare I say it, Apple-like.

The keyboard is full sized and has a premium look and feel. It’s heavy. Not too heavy to carry, far from it. It just has that heft that a quality, solid keyboard has. The keys are island style, with plenty of space between them, which makes for more accurate typing. Above the keys to the right is an on / off switch for Bluetooth. There’s also a battery light, which remains off until the battery level is low. It takes 4 AAA batteries. I’ve no idea how long these last.

On the bottom of the keyboard are 5 rubber pads, which do a great job of stopping the keyboard from slipping. They also add to the solid overall feel of the keyboard.

Although sold as a keyboard, the device comes with 2 components; a wireless keyboard, plus a cover, which doubles as an adjustable iPad stand [see below]. The cover only covers the keys, deliberately leaving the top of the keyboard exposed. You then slide the keyboard into the cover.

Logitech Tablet Keyboard For iPad, reviewWhen used as a stand, the cover has 2 positions. Both seem to work well in either portrait or landscape. When used as a cover, it closes via a strong magnetic clasp. The inside has a soft fabric finish.


The keyboard connects effortlessly with my iPad every time. I simply turn bluetooth on and the iPad recognises it. Boom… I’m ready to write.

There are a number of iPad specific keys, including home, search and lock as well as media keys to play, skip forward and backward and increase / decrease the volume of your music. Having access to these functions on the keyboard means you spend less time touching the screen.

The writing experience is very close to Apple’s wireless keyboard [one of my favourite keyboards] and better than Apple’s new Magic Keyboard. I was able to set it up and write at my normal speed and accuracy immediately. The island key design is well implemented, with just the right amount of space between keys. This improves accuracy and makes it less likely you’ll press 2 keys at the same time. The key travel is superb and makes for a very comfortable writing experience. I wrote a 1500 word article using it yesterday and the experience was like working on a laptop, rather than a tablet.


The Logitech Tablet Keyboard For iPad is an exceptionally good device. It works great and looks sleek. It’s a pleasure to use and has transformed my iPad Air 2 into a productivity monster. I’m delighted to have this in my mobile productivity toolkit. I think you will be too, which is why I recommend it.

Microsoft Surface Pro 4 Type Cover Review

Surface Pro 4 Type Cover, surface pro keyboard

Steven Woodgate from Microsoft kindly sent me a Surface Pro 4 Type Cover. I’ve now had a chance to use it for a full week of heavy writing. Here’s what my experience has been.

I need to start by saying that I write almost all day, 5 days a week. Over the past 30 years, I have used many different keyboards. I’ve found that there’s usually a link between the price of a keyboard and the writing experience. As the Surface Pro 4 Type Cover [without finger print id] retails in the UK at £109.99, my expectations were high.

NB: Although it’s called the Surface Pro 4 Type Cover, it works perfectly with the Pro 3.


The keyboard doubles as a screen cover for the device. It’s thin and connects via a very strong magnet. There’s a satisfying click that lets you immediately know it has attached correctly.

Like the previous model, the keyboard is covered on both sides [excluding they keys and touch-pad] in a felt-like fabric. As Apple also use a fabric keyboard for their iPad Pro, I’m assuming there’s an engineering reason for it. I don’t like the look or feel of the fabric. It’s also impractical. The felt texture gets worn looking, where the keyboard’s underside rests on a desk / table. That’s the side, which is visible when you’re carrying the Surface Pro. Also, because it’s textured, it’s easier to stain and harder to clean than a traditional wipe-clean keyboard. However, unlike the Apple Pro’s keyboard, the keys themselves are not covered by the fabric.


The Surface Pro 4 Type Cover keyboard is a massive improvement over the previous one. The new keyboard uses so-called island keys. This means each key is raised and has a distinct gap all around it. The key travel is very good for such a slim keyboard. And whilst there’s some flex in the keyboard, it’s not enough to negatively impact typing. The keys are also back-lit, making it easy to work in low light conditions.

The shortcut keys on the Surface Pro 4 Type Cover consist of media controls, back-lighting controls and the usual Print Screen, Home, End, Page up, Page down and Insert. The keyboard is also powered by the device, meaning no need for additional batteries.

Track pad

The track pad is a huge improvement over its predecessor. It’s larger, extremely smooth and feels like glass. To qualify that, it’s better than the track pad on any of the Windows laptops I have owned. Throughout the day, I never needed to add a mouse. I was able, comfortably, to do everything with the track pad.

Typing experience

The Surface Pro 4 Type Cover offers a better typing experience than most Windows laptops. Yes, it’s that good.

I was immediately able to write on the new keyboard with my usual speed and accuracy. That’s quite unusual for me. I have slight arthritis in both hands, which means I am prone to a little pain unless I’m using a decent quality keyboard. I found the Surface Pro 4 Type Cover to be comfortable and intuitive. The key travel, spacing between keys and slightly raised keyboard design, combine to make typing effortless and fast.

I seldom use a laptop on my lap, however, I know lots of you do. So, I tried using the Surface Pro 4 Type Cover on my lap and it worked okay, though it’s not quite as lappable as a regular laptop. This is partly because of the distance between the keyboard and the Surface Pro’s kickstand. With a traditional laptop, the base is the same size the keyboard and track pad. With a Surface Pro, you have the extra depth required by the kickstand.

In summary

I have to admit to being very pleasantly surprised with the Surface Pro 4 Type Cover. I had often used the previous version and found it extremely limited for anything other than short notes. The new Type Cover is not only a good mobile keyboard, it’s a business grade performer, which is good enough for working on all day.

The price tag seemed high, before I used the keyboard. However, it’s worth every penny. If, like me, you’re a Surface Pro 3 user, this keyboard is an excellent upgrade and will give your device a new lease of life.

All in all, an outstanding keyboard.

Never lose hope

Hope is not a strategy. However, hope is essential.

Whatever struggle you have, there’s someone, somewhere who can help you. Seek out the people you need and the answers you need. But keep on.

Never lose hope. NEVER!