Facebook has almost 1.8 billion users. Then there’s Linkedin with around 470 million users. A huge subset of these folks spend much of their time curating [sharing] what others have said. Articles, quotes from famous people, blog posts, photos, videos, etc. That subset has to be close to 95%, when it comes to business users.
Curation is easy. And worthless
It’s literally a brainless function, because it can be done on autopilot. All you need is some freely-available software and BOOM… you can pump out what other people have to say. It’s easy. There’s no work required. No creativity needed. And that’s why we’re bombarded with it.
Because millions and millions of people curate, it’s of zero value. It has no value to the curator or the poor bastards who connect with them online. They’ve already seen what the curator’s sharing. It’s telling them nothing new. So, if the curator is a businessperson, fooled into using curation by some social media guru, it’s making the business owner and their business anonymous. Invisible. Boring.
We have an opportunity to share what we think with the world, which past generations couldn’t have imagined. Don’t blow it, by using your social platforms for retweets, automation and quotes.
Yes. By sharing what others have to say, rather than what you have to say, you send 2 extremely negative messages to whoever sees your content:
- You have nothing to say.
- Alternatively, you do have something to say, but lack the courage to say what you think.
Both of those messages are extremely toxic.
My message here is simple: Use your voice to connect. Tell us what you think. Don’t make a noise. Make a difference.