Swearing, cussing and invisible sheep

At some point around a decade ago, it became trendy for business gurus to cuss and swear in their work material. As a result, many of their easily led followers decided to do the same.

The idea is that by swearing, the person makes themselves look more authentic. More “urban”. Cooler in some way.

Of course, after a while, there are so many people swearing for effect, that it ceases to shock. This is what happens whenever you choose to follow a popular trend. It becomes almost the norm. It just washes over people.

Last weekend, I was contacted by a prospective new client. Here’s a quick excerpt from her email, used with her consent.

“[…] I also think it’s cool that you don’t swear all the time, like others I see. It makes you sound more confident and professional”.

Usually, when someone chooses to follow the trends, they simply make themselves invisible… as they become camouflaged by all the others, who are doing the same thing.

Maybe by following the swearing trend, there could be a couple of additional career pitfalls, too?

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