Seems the latest trend for gurus, is to be profane.
I’ve noticed it mostly from social-media-famous experts, who come from privileged backgrounds. It feels like an effort to make themselves more street or more relevant.
Sure, the first time you say ‘fuck’ in your book / blog / podcast, people notice it. After a while though, it ceases to work. The effectiveness wears off. People get snow-blind.
If cussing is currently your shtick, you may want to work on your plan B. Because there’s no deficit of cussing experts, speakers, podcasters or bloggers.
There’s a HUGE shortage of people willing to lead. There’s a vast deficit of people prepared to create ideas worth sharing. These are more profitable areas to invest your time and energy.