Give your written words maximum impact

Photo by Sarah Cervantes on Unsplash

If you want a written message to have maximum impact, place the emphatic word at the end of the sentence.

Here’s a great example of what this looks like. It’s from Roy Peter Clark, senior scholar and vice president of the Poynter Institute for Media Studies.

Shakespeare did not write “The Queen is dead, my lord”. He wrote “The Queen, my lord, is dead”.

If you want to read my short post on this subject, it’s available on my marketing blog.