Creative thinking exercises

If you work in PR or branding, and you’re looking for a new tagline, I came up with this one earlier.

‘We help businesses dress for the reputation they want’. 

This creative spark didn’t come from working on a project. It was my best answer to a creative thinking exercise I gave myself. As of Friday 17 October 2025, when I looked for it on the major search engines, in speech marks, there were zero matches.

I’ve always set creative challenges like this for myself. I tend to do it when I’m early for something.

• Too little time for me to create meaningful work.
• But enough time to respond to a creative challenge.

If you’re trying to spend less time doom scrolling, why not use some of that time sharpening your creativity?

Draw something.

Write something.

It’s the process of creating that matters. Not whatever you happen to draw or write.

Give it a try and see what happens.